Jay Che-Wei Liu was born in Taipei, Taiwan, and lives in the United States. After successfully completing his Industrial Design degree at Rochester Institute of Technology, he started his professional journey at KEM Studio, where he discovered his love for luxury design. Jay then joined Lifetime Brands, where his out-of-the-box ideas reshaped the brand - from designing products to creating logos, illustrations, and graphic design. Jay continues to redefine the traditional perspective, combining iconic viewpoints with modern and simplistic principles.
Jay enjoys collaborative work with engineers, marketing and brand managers, design management, as well as other designers. He firmly believes in the value of being in a team environment and enjoys the good company.